Broadview Stadium

The venue's current address is 104 Broadview Stadium, Buffalo, NY 14260, on UB's suburban North Campus. Millersport Highway/NY 263 connects the campus to I-290, while Flint Road, St. Rita's Lane and the Webster entrance distribute game traffic.

Driving & Parking

• From I-90
  Connect to I-290 west toward Niagara Falls, take Exit 5B for Millersport Highway and move to the right for the Flint Road campus entrance.
• From Canada
  From the Lewiston-Queenston Bridge use I-190 south to I-290 east; from the Peace Bridge use I-190 north to I-290 east. Both approaches continue to Exit 5B.
• Flint entrance
  UB closed the Coventry entrance for the revised 2025 football pattern. Drivers approaching Coventry should turn around at Millersport/Coventry and enter at Flint.
• Free public parking
  Baird, Slee and Jacobs Lots provide free parking and a walk to the stadium. Public and RV inventory is also available in the Special Event Lot.
• Passholder route
  Premium passes use St. Rita's Lane and the Webster entrance. The Stadium Lot, Arena Lot and Alumni B require the matching preapproved benefit.
• Accessible spaces and shuttle
  Stadium, Alumni A and Arena lots have first-come accessible spaces. Lower Slee provides additional inventory with a continuous assistance shuttle to the south stadium lot.
• Mobile ticket preparation
  Download tickets through the UB Horns Up app or account manager before joining the gate line. The stadium ticket office opens two hours before kickoff.
• Gate timing
  Gates open 90 minutes before the game. South Gates 1–3 serve premium guests, suites, media and both grandstands; North Gates 4–5 serve students and north-side parking traffic.

Public Transit

• NFTA Metro
  Regional buses serve North Campus, but Metro Rail ends at University Station on South Campus and does not reach the stadium. A bus or UB shuttle connection is required.
• UB intercampus service
  The Blue Line links Downtown and South campuses, while campus routes circulate on North Campus. Public eligibility and football-day routing vary; use UB's live transportation tracker.
• Student game shuttles
  UB operates residence-hall football shuttles throughout game day so students can come and go. Visitors should not assume those buses replace regional public transit.
• Campus walking
  North Campus is large. A stop near the Student Union or Flint Loop still leaves a meaningful walk to Broadview Village, so allow 15–25 minutes.

Rideshare (Uber/Lyft)

• Use Flint-side landmarks
  Alumni Arena/Broadview Arena or a public lot makes a clearer handoff than the stadium's renamed mailing address.
• Avoid premium lanes
  A driver without a credential should not enter St. Rita's Lane or the Stadium Lot queue. Meet at the edge of Baird, Slee or Jacobs instead.
• Postgame pickup
  Walk toward Flint Loop or the academic core before calling the car. Millersport and stadium-lot exits back up immediately after the game.
• Name clarification
  Tell the driver “Broadview Stadium, formerly UB Stadium, North Campus.” The 2026 identity may not be updated in every navigation database.

UB has organized the 2026 experience around Broadview Village, a Coca-Cola Fan Zone and the Victory Walk. Game-specific promotions range from fireworks and family programming to a distinctly Western New York meat raffle, so check the date's theme before arrival.

Tailgating

• Broadview Village
  The renamed athletics district hosts official pregame activity and tailgate opportunities. It is the most intuitive visitor destination before entering the stadium.
• Coca-Cola Fan Zone
  Interactive games and family activities operate as part of the season-long 2026 presentation, with details adjusted by opponent.
• Victory Walk
  Two hours before kickoff, the team arrives with cheerleaders and the Thunder of the East Marching Band. Move from the tailgate area to the route early.
• Public lots
  Free Baird, Slee and Jacobs parking supports ordinary fan setups, but keep drive aisles open and follow the lot-specific alcohol, grilling and canopy rules.
• Group tailgates
  UB sells customizable packages for groups of 25 to more than 500. Those experiences are reserved arrangements, not open public tents.
• Theme dates
  Kids Day, Band Day, Homecoming, 716 Night and the meat-raffle game add activities or giveaways. Do not assume every promotion repeats weekly.
• Cold-weather plan
  Amherst wind and midweek November football require serious layers. Pack only what fits the clear-bag dimensions and return coolers to the car before entry.

Pregame Bars & Restaurants

• Elmo's Bar & Restaurant
  At 2349 Millersport Highway in Getzville, Elmo's is a Buffalo Wing Trail stop known for grilled, double-dipped wings such as Cajun-barbecue combinations. It is a short drive north of campus.
• Wingnutz
  At 1402 Millersport Highway, this Amherst wing specialist is convenient to the I-290 approach and works well before parking at UB.
• Santora's Pizza Pub & Grill
  The Amherst-area pub menu combines Buffalo-style pizza, wings, sandwiches and local beer. Confirm the chosen location because the Santora's name appears at multiple addresses.
• UB Commons
  The campus shopping and dining area across from the Student Union offers casual food without leaving North Campus. Weekend hours vary by tenant and academic calendar.
• Campus dining
  North Campus residential dining and retail counters accept standard payment, but not every location operates on a football schedule. Check UB Dining hours for the specific Saturday or weeknight.
• Fan Zone concessions
  For a late arrival, official Broadview Village food and stadium Grab & Go points are safer than making another off-campus trip.

• Victory Walk
  The team, cheerleaders and Thunder of the East pass through the pregame district at the two-hour mark. This is UB's central football arrival tradition for 2026.
• Horns Up
  Raise the index finger and pinky to make bull horns. “Horns Up,” “Go Bulls” and “More Cowbell” are all approved spirited phrases in the university's athletics identity.
• Thunder of the East
  UB's marching band accompanies the Victory Walk, performs at halftime and plays the UB Victory March throughout the game.
• Victor E. Bull
  The blue bull mascot works the Fan Zone, student section and in-game promotions. A First Game Certificate for children is available at Guest Relations outside South Gate 3.
• Live field DJ
  The 2026 presentation adds a pregame DJ on the field before the band and team entrance. Arrive early if the entertainment is part of the appeal.
• Blue and white
  The simplest visitor move is royal blue. The official fight song calls fans to be proud of “dear Blue and White,” and the student block reinforces those colors.

• World University Games legacy
  The stadium hosted track competition and closing ceremonies for the 1993 international event, explaining its broad field, track and large corner light towers.
• Broadview naming system
  The 15-year agreement ties Broadview Stadium, Broadview Arena and Broadview Village into one campus district while preserving the Bulls identity.
• Eight-lane track
  The 400-meter track pushes the front rows away from football action but gives the venue a distinctive, panoramic sightline.
• End-zone expansion
  Buffalo added 14,500 seats in 1999 for its move to the MAC, creating the large north and south bleacher sections.
• Murchie Family Fieldhouse
  The adjacent indoor facility supports football practice and sports performance but is separate from the stadium's public game-day concourses.

History & Notable Moments

• World University Games (1993)
  The new venue staged athletics and the closing ceremonies in July.
• Football debut (1993)
  Buffalo played Maine in the first Bulls game at the stadium on September 4.
• NCAA championship (1998)
  The stadium hosted the Division I outdoor track and field championships, the first Division I championship held in Western New York.
• Five overtimes (2013)
  Buffalo defeated Stony Brook 26-23 in what was then the longest game in program history.
• Seven-overtime epic (2017)
  Western Michigan won 71-68; the 139 combined points set an NCAA record at the time.
• Patterson's eight touchdowns (2020)
  Jaret Patterson rushed for a MAC-record 409 yards and tied the NCAA mark with eight rushing scores against Kent State.
• Broadview era (2026)
  A 15-year university partnership replaced the UB Stadium name in March.

The west grandstand is the Buffalo side, the east is the visitor sideline and student area, and the end-zone stands supply value inventory. The track makes elevation more valuable than at a football-only stadium.

• West midfield
  Higher rows near midfield offer the best overall football angles and put fans near premium areas and west-concourse concessions.
• East grandstand
  Visiting seating includes upper Sections 229–231. The side also contains the student block and looks toward Buffalo's bench across the field.
• Student sections
  General-admission student seating occupies Sections 121–127 and 129–131, entered through North Gate 5. Pregame giveaways and a student lounge sit on the east side.
• Champions Club+
  Chairbacks in Sections 205 and 207, Rows A–E, sit between the 40s and include club access, food benefits and premium parking according to the ticket package.
• Gicewicz Club
  Section 206 and indoor or outdoor loge seating connect to a climate-controlled lounge, televisions, food and beverage service, private restrooms and elevator access.
• Suites
  Twelve climate-controlled suites offer indoor tiered seating and catering. Guests enter at South Gate 2 and use the suite elevator.
• Accessible seating
  Wheelchair spaces run along the walkway between the 100 and 200 levels on both grandstands, with companion chairs available from ushers.

Concessions and the 50/50 raffle are cashless. Permanent stands and carts operate on both sideline concourses, and UB expanded beer service in 2025.

• Main counters
  Both grandstands sell familiar football staples—hot dogs, pizza, nachos, popcorn, snacks and soft drinks—without requiring a cross-stadium trip.
• Grab & Go
  Newer self-contained points shorten the wait for packaged beverages and snacks. They are useful before halftime traffic peaks.
• Beer, cider and seltzer
  Expanded points operate on both concourses. Identification and cutoff rules apply, and outside alcohol is prohibited.
• Premium food
  Champions Club+ includes an inclusive food option, while Gicewicz Club provides complimentary food and beverage service under its current package. Suite catering is separate.
• Merchandise
  UB Campus Tees stands operate on the east and west concourses; the main UB Team Shop is inside Broadview Arena.

• One clear plastic, vinyl or PVC bag may not exceed 12 by 6 by 12 inches.
• A one-gallon clear plastic freezer bag is permitted.
• One non-clear clutch no larger than approximately 7 by 5 inches may have a handle or strap.
• Medically necessary items receive an exception after inspection at a designated gate.
• Backpacks, large purses, camera bags, diaper bags, fanny packs and non-clear totes are prohibited under the 2025 policy.
• Containers, bottles, cans, coolers, outside food, umbrellas, video cameras, weapons, poles, noisemakers and animals other than service animals are prohibited.
• Regular cameras are permitted without a prohibited case; commercial use of images requires authorization.
• Gates open 90 minutes before kickoff. Reentry is generally prohibited, with only limited gate-supervisor exceptions before the ticket office closes at halftime.