Jones AT&T Stadium

The Jones stands at 2526 Mac Davis Lane, where University Avenue meets the Marsha Sharp Freeway on the north edge of Texas Tech’s main campus. Lubbock is a driving city; I-27/US 87 serves north–south traffic, while US 84, US 62/82 and TX 114 connect the wider region. The Marsha Sharp Freeway is convenient but backs up sharply near University Avenue, so parking location matters more than the final GPS instruction.

Driving & Parking

• From I-27
  Use Marsha Sharp Freeway west toward campus, then follow the route assigned to the parking category. Avoid crossing the stadium frontage simply because a navigation app proposes the shortest line.
• Red Raider Club lots
  The nearest lettered areas require the proper season permit and membership level. Display or download the credential before entering the controlled campus core.
• Free fan parking
  Texas Tech’s 2026 map marks green public areas open to all fans. These are farther from the stadium but pair well with Citibus and avoid donor-lot checkpoints.
• S-1 and USA parking
  The 2026 plan lists single-game automobile spaces at $25 in each park-and-pay system, subject to capacity. S-1 also contains separately reserved RV inventory.
• RaiderPark
  Located north of the stadium, this season parking area connects to The Jones by a pedestrian bridge. Automobile and RV access requires the correct advance product.
• Accessible parking
  Free areas require a valid state-issued ADA placard or plate. The Citibus vehicles serving public lots are accessible, and west-side elevator access begins at Gate 1B.
• RV parking
  S-1 and RaiderPark have defined RV products with different hookups and prices. Reserve the correct size; ordinary automobile permits do not authorize an oversized setup.
• Postgame routing
  University Avenue, 4th Street and Marsha Sharp access become heavily directed. Park on the side of campus that matches the hotel or highway needed afterward.

Public Transit

• Citibus Park-N-Ride
  The official 2026 football service costs $6 round trip per person; children age five and younger ride free.
• Routes
  Color-coded service links USA Red Park & Pay, S-1 Park & Pay, North Health Sciences Center and the HSC accessible area with the stadium district.
• Raider Alley stop
  A pregame drop near Raider Alley makes the bus useful for more than a last-minute stadium transfer. Save the return-stop location before exploring campus.
• Operating hours
  Pregame buses begin three hours before kickoff and stop 15 minutes after kickoff. Return buses operate after kickoff through one hour after the game.
• Regional limits
  Lubbock has no intercity passenger rail. Air travelers use Lubbock Preston Smith International Airport and need a rental car, rideshare or arranged pickup for the final leg.

Rideshare (Uber/Lyft)

• Memorial Circle
  Texas Tech event traffic plans use designated drop points near Memorial Circle on Broadway, followed by a walk north through campus. Confirm the football-week map before departure.
• Avoid the stadium pin
  Mac Davis Lane and the immediate athletics blocks are permit- and bus-controlled. A driver sent to the venue address may be diverted far from the requested gate.
• Pregame walk
  The Memorial Circle approach showcases the university’s Spanish Renaissance architecture and Will Rogers and Soapsuds statue before reaching Raider Alley.
• Postgame pickup
  Walk south of the most restrictive zone before requesting. Waiting near Broadway or another clearly open campus edge gives a driver a better chance of reaching the pin.
• Supply
  Lubbock has reliable rideshare service but an extreme demand spike after night games. Scheduling or using Citibus to a parked car is safer for a fixed connection.

Texas Tech’s public centerpiece is Raider Alley in the Engineering Key, a free festival with live concerts, food, drinks and sponsor activities. The exact opening and performance times change with kickoff, while Raider Walk now begins roughly two and a half hours before the game. Treat both as required stops, then allow 90 minutes for the gates, concessions and full pregame show.

Tailgating

• Raider Alley
  The free concert series occupies the Engineering Key in the heart of campus. National and regional performers headline selected games, with food and beverage sales surrounding the stage.
• Raider Walk
  About two and a half hours before kickoff, the team unloads south of the Sports Performance Center and walks north on Drive of Champions into the Womble Football Center.
• Frazier Alumni Pavilion
  Across from the west side, the alumni facility hosts member and ticketed hospitality with indoor space, televisions, food and a patio near Gate 1.
• Permit lots
  Red Raider Club areas surrounding The Jones contain the traditional private setups. Keep tents, grills and guests within the pass holder’s footprint and preserve emergency aisles.
• RaiderGate
  The student-centered tailgate adds younger energy, music and organizations to the broader campus scene. Access and location can be game-specific.
• RV areas
  S-1 and RaiderPark host the major motor-home gatherings. Hookups and overnight privileges depend on the exact reserved product.
• West Texas wind
  Secure tents with approved weights and lower them before walking away. Dust, heat and fast temperature drops can all occur during one football Saturday.
• Timing
  Arrive at least four hours early for a marquee opponent. Raider Alley concerts and public parking can fill long before the two-and-a-half-hour Raider Walk window.

Pregame Bars & Restaurants

• Chimy’s Cerveceria
  A Broadway favorite near campus for tacos, loaded fries, margaritas and the local Chilton cocktail. Its patio and college-bar energy peak on football weekends.
• BierHaus Lubbock
  The multilevel Broadway bar offers beer, cocktails, patios and game-day crowds within a manageable walk of campus.
• Spanky’s
  Across University Avenue from the stadium area, this long-running grill is known for fried cheese, burgers and a packed Red Raider atmosphere.
• One Guy from Italy
  The University Avenue institution serves calzones and pizza, including its famously filling calzone, in a casual setting close to campus.
• Capital Pizza
  The Tech Terrace location combines specialty pies, craft beer and a neighborhood feel south of campus. It works well before driving to public parking.
• Evie Mae’s Pit Barbeque
  One of the region’s best barbecue destinations sits in Wolfforth southwest of Lubbock. Go Friday or very early for brisket, green-chile sausage and limited daily inventory.
• The Farmhouse Restaurant
  A popular breakfast and brunch option for pancakes, biscuits and hearty plates. Weekend lines make an early start essential.

• Masked Rider entrance
  A mounted rider in black mask, bolero hat and cape leads the Red Raiders onto the field. The official tradition began at the 1954 Gator Bowl and remains Texas Tech’s defining image.
• Guns Up
  Extend the thumb and index finger like a pistol while folding the others. Fans flash the hand sign during the fight song, chants and key defensive moments.
• Raider Red
  Cartoonist Dirk West inspired the costumed cowboy, created in 1971 so Texas Tech had a mascot able to appear where a live horse could not.
• Goin’ Band from Raiderland
  The 400-member-style sound and marching precision power the pregame show, fight song and “The Matador Song.” Its name dates to a 1938 away-game trip.
• Saddle Tramps’ Bell Circle
  The spirit organization forms a circle before kickoff, ringing handbells around Raider Red while shotguns and “Go, Fight, Win” build the entrance.
• Banging Bertha and Victory Bells
  Saddle Tramps ring the large sideline bell during games and the campus Victory Bells after Texas Tech wins.
• Tortillas
  Fans famously toss tortillas at kickoff, but throwing objects violates stadium policy and tortillas may be confiscated. Appreciate the spectacle without bringing ammunition.
• LED and smoke entrance
  Choreographed lights, smoke and the Masked Rider now frame the team’s south-end emergence through the Gary Petersen Field Club.

• Will Rogers and Soapsuds
  The bronze rider and horse at Memorial Circle is wrapped in red crepe paper by the Saddle Tramps before home games. Soapsuds’ rear points toward rival Texas A&M’s campus by enduring legend.
• Double T Scoreboard
  The historic south-end Double T shape survived the 2024 reconstruction and remains the most recognizable feature above the enclosed bowl.
• Cody Campbell Field
  Texas Tech named the playing surface for the former Red Raider and major supporter in 2021; the stadium name itself did not change.
• Spanish Renaissance exterior
  Brick, arches, tile and tower forms repeat the architectural vocabulary of the broader Texas Tech campus.
• Womble Football Center
  The south-end complex connects locker, meeting, nutrition, recovery and strength spaces directly to the stadium and indoor practice facility.
• Gary Petersen Field Club
  This 12,000-square-foot space places premium guests beside the team’s entrance path behind the south goalpost.
• Nine-display video system
  A 136-by-37-foot north board, twin south displays and ribbons coordinate video and the stadium’s music-driven light effects.

History & Notable Moments

• Opening victory (1947)
  Texas Tech defeated Hardin-Simmons 14–6 on November 29 in the first game at its permanent on-campus home.
• Artificial turf debut (1970)
  The Red Raiders beat Tulane 21–14 in the first game on a synthetic surface, beginning decades of changes between turf and grass.
• North enclosure (1972)
  Expansion around the north end pushed capacity above 50,000 and moved the building toward its modern bowl form.
• Crabtree catch (2008)
  Graham Harrell found Michael Crabtree for a last-second touchdown as No. 5 Texas Tech stunned No. 1 Texas 39–33, producing The Jones’ signature moment.
• Attendance record (2013)
  A crowd of 61,836 attended the Oklahoma State game, exceeding today’s listed permanent capacity.
• Overtime against Texas (2022)
  Texas Tech beat No. 22 Texas 37–34 in the rivals’ final scheduled Lubbock meeting before the Longhorns left the Big 12.
• South end opens (2024)
  The transformed stadium debuted with a wild 52–51 overtime victory over Abilene Christian.

Cody Campbell Field runs north–south, with Texas Tech on the west sideline. The west tower shades portions of its lower and mezzanine seating before the east side, an important advantage in September. Lower rows feel wonderfully close but can lose angles behind the team areas; rows 15–35 near midfield provide the most balanced view.

• West sideline
  Sections around midfield sit behind the Red Raider bench and beneath the older club and suite structure. These are the building’s most traditional premium home seats.
• East sideline
  The east building provides suites, club seats and a clear view of the home bench. Afternoon sun can remain intense, so check kickoff direction and forecast.
• North end zone
  The giant videoboard dominates the view and the steeper end-zone seats offer strong value, especially in lower rows near the corners.
• South End Zone
  The newest inventory includes club seats, loges, suites, party decks and field-level hospitality around the team entrance.
• Student area
  Texas Tech students stand, chant and use the Guns Up sign throughout the game. Adjacent sections are energetic but not ideal for guests seeking a seated experience.
• Upper levels
  Sections in the 100s provide useful tactical views and lower prices. West-side options typically gain shade earlier than comparable east seats.
• Accessible seating
  Wheelchair platforms and companion spaces appear around the bowl. Contact the ticket office for an exchange and confirm Gate 1B for west-side elevator routing.

Jones AT&T Stadium is completely cashless and currently has 17 permanent stands, six portable locations and five self-checkout marketplaces. Credit, debit, Apple Pay, Google Pay and Samsung Pay are accepted. The menus are unusually transparent, allowing visitors to plan around a section before entering.

• End Zone BBQ
  West Gate 3 and east-side locations serve brisket sandwiches, barbecue nachos, Frito pie, sausage wraps and lemonade.
• Big Chicken
  Stand 17 in the southeast corner offers the chain’s Original and Uncle Jerome chicken sandwiches with fries.
• Raider Wraps
  Near Gate 4 and Section 13, brisket, fajita and sausage wraps make a portable West Texas meal.
• Lone Star Grill
  West Section 7 and east Section 21 carry cheeseburger baskets and loaded fries alongside stadium staples.
• Slice of Raiderland
  Pizza stands near Gates 1 and 6 sell personal pies and pepperoni Raider Rolls.
• Grab-and-go markets
  Let’s Goooo!!, Matador Marketplace, 4th & Go, Take 3 and Touchdown Tavern speed purchases of snacks, soft drinks and alcohol.
• Alcohol
  Beer, local Two Docs products, canned cocktails and seltzers are available at designated stands. Bring valid identification and confirm the game-specific sales cutoff.
• Water rule
  One unopened water bottle of 20 ounces or less is allowed; it cannot be frozen. Empty drink containers are also permitted for refilling.

• One clear plastic, vinyl or PVC bag no larger than 12 by 6 by 12 inches is permitted per guest.
• A one-gallon clear plastic freezer bag is an approved alternative. All bags remain subject to inspection and tagging where required.
• One small clutch no larger than 4.5 by 6.5 inches may accompany the clear bag, with or without a handle or strap.
• Medically necessary bags and equipment are allowed after inspection and receive a security tag. Contact Athletics Operations before game day for unusual needs.
• Outside food and beverages are prohibited except for one unopened, non-frozen water bottle of 20 ounces or less. Empty drink containers are allowed.
• Seatbacks wider than 16 inches or containing armrests, pockets, zippers or covers are prohibited, as are umbrellas, artificial noisemakers and thrown objects.
• General gates open 90 minutes before kickoff. Download mobile tickets first because service slows as the crowd reaches the stadium.
• Re-entry is not permitted. Anyone leaving must possess a new valid ticket to return.